软文是站长做推广必谈的一个词语，从刚开始的经验之谈慢慢过渡到含有营销意义的推广软文，它的发展可谓飞速。有些软文的质量和层次非常高，即使经常接触软文的老站长也并不一定立刻会察觉到，但这样的软文往往不容易写，属于厚积而薄发，靠的是对行业的专业度和深厚的文字功底，很多新手站长都望尘莫及。
其实刚开始完全可以从最简单的软文着手，首先写一些分享帖子，然后不要穿插广告，等到积累到一定的经验，感觉伸手拈来的时候慢慢穿插，这个时候，营销的思维已经根深蒂固了，文章就是围绕着这个思维来写。我是一个写过不少软文的站长，自己目前也在学习提高中，但对软文也有自己的一点感悟，看到很多前辈写的经验贴，今天也抒发下自己的感受，分享如何写好一篇具有穿透力的软文。
打基础：熟悉相关领域
勤练习：分享自己想法
多研究：思维高度柔和
成风格：不断挖掘素材
写软文是一个长期坚持的事情，如果长时间坚持会感觉像呼吸一样简单，越写越有话题，越写越有什么可写。在写作的时候，不要害怕别人批评或者评论你的观点，因为软文就是为了获得关注和知名度，所以这是一个好事情。
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